Smart Strategy.
Less Noise.
More Impact.
A nimble, trusted communications partner with the right relationships to move missions forward.
About Us
Nell Callahan, an award-winning communications strategist, founded Frontwood Strategies in 2018 after more than 15 years working with some of the nation’s largest brands and prominent advocacy campaigns. She chose her firm’s name as a tribute to where and how she grew up: in a family of small business owners with an entrepreneurial spirit, where fundamentals mattered. Born from a vision to cut the noise out of strategic communications, Frontwood Strategies is a full-service strategic communications firm that meets nonprofits, advocacy organizations, foundations, and people working for change where they are.
Our Services
Customized Strategic Communications
This is our bread and butter for nonprofits, foundations, and advocacy organizations who understand that strategic communication is essential to your mission. Engagements include fully customized communications strategy, planning, and implementation, with tactics tailored to your specific needs.
Narrative Intelligence
Traditional media monitoring tells you when you’re mentioned in print or on the air. Social listening tells you what users are saying about you online. Neither one tells you whether your words are gaining traction. Narrative Intelligence tracks how your specific language and framing move across traditional media, social platforms, and digital conversations. It identifies when your messaging is adopted by others, when it stalls, and when competing narratives gain ground instead.
Communications Coaching
We offer live, one-on-one coaching packages and an on-demand coaching membership for nonprofit communicators. Through these programs, you’ll get practical support, thought partnership, and strategy that sticks. This is for you if you’re ready to sharpen your strategy, elevate your messaging, and improve your content, but have limited resources.
Media & Message Training
Get ahead of the game and take control of your media narrative. We apply our nearly 20 years of experience preparing high-level spokespeople for a range of high-stakes media and public speaking engagements to your specific cause and needs.
"Frontwood Strategies has transformed the way we communicate during both everyday moments and high-pressure crises. Their strategic guidance, rapid response, and thoughtful media coaching have given our team the confidence and tools to speak on behalf of our patients when it matters most."
— George A. Hill, President & CEO, Maine Family Planning
