Why You Shouldn’t Do Your Own Media Relations

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There are about 37,000 nail-gun injuries each year. “Doing it yourself” is often tempting, but knowing when it’s best to call in the professionals is critical. 

Much like home improvements, media relations can be tricky and often misunderstood. It requires persistence and flexibility. Clients who DIY media relations frequently come to us with frustration and bewilderment. 

Calling in the Pros

Whether they have been caught flat-footed when they receive a press inquiry, have missed the mark on writing a press release, or simply given up because there were so many demands on their time, we’ve seen it all. 

Doing your own media relations risks wasting precious time and resources and, at worst, finding yourself in a sticky situation.

What does it look like when you get a professional in your corner? Let’s dig in. 

How We Help

Sometimes, it comes down to having the right tools. We can often fine-tune their strategy, adjust messaging, engage their audiences better, and offer a fresh perspective on angles to take with reporters.

Or, you may have been operating with an outdated instruction manual. By partnering with a media relations specialist, they can bring their experience, finely-honed sense of the media landscape, and sometimes their relationships with reporters. 

And in many cases, you might be crossing wires you didn’t even know existed. Having a quick discussion with us about your needs, who you hope to reach, and the existing barriers you have faced in earning media coverage, we can develop an actionable, nimble strategy to help you reach your goals. 

A Better Way

With a professional in your corner, media relations becomes streamlined into your organization's day-to-day. Got exciting news coming up? Your media relations team is there to get the word out! Are you finding yourself repeating information to stakeholders on your latest initiatives? We are happy to develop a webinar and newsletter schedule that keeps everyone up to date! Are your competitors dominating media mentions? We can develop a strategy to help you build relationships with reporters.

The DIY approach to media relations can work if you are willing to invest heavily in internal staff and are willing to risk uneven results. 

Instead, as many of us have learned the hard way by trying to do our own plumbing or electrical work, we can save ourselves headaches and wasted time by calling in the professionals. 

Feeling exhausted from DIY-ing your media relations? Chat with us and learn which strategies are right for your organization.