Fighting for the Issues that Advance Equity and Support Families
At Frontwood Strategies, we work towards women’s equality every day by fighting for the issues that advance equity and support families, and working with women executives.
FIGHTING FOR EQUITY
Frontwood Strategies has experience building women’s representation, fighting for civil rights, and advancing economic mobility and security. We work with our clients to refine their message, and build a strategy that advances their goals. Our team develops and executes tactics that reach and persuade their target audiences.
RAISING PROFILES WITH VIDEO
For example, we worked with the leading organization to train and elect Democratic women to local, state, and federal office to spotlight women of the New American Majority, with the goal of showing other women that they too could run for office and win. We developed a series of YouTube shows that highlighted the impact of women in office, particularly local offices that are on the frontlines of responding to the pandemic. We also turned private Zoom salons into a digestible video series, profiling women Democratic leaders working on the top issues of the day.
POLICY ADVOCACY
With the Build Back Better agenda before Congress, our team is working to advance key economic and care priorities through aggressive earned media strategies. Our team works with national and local reporters to highlight the need for policy change, and the broad support for the proposals.
SUPPORTING WOMEN LEADERS
We work with women executives and advocates to lead and execute their organization’s communications strategy, and prepare them for high-visibility moments like speeches and interviews. More than 70% of our clients are women-led organizations because we believe that women need to work together to build power and achieve our goals.
OUR TEAM
Founded by Nell Callahan, Frontwood Strategies is a women-led firm. Our in-house team includes strategists Philippa Martinez-Berrier and Zoe Jensen. And when we need to add expertise and services to meet our clients’ needs, we tap our network of women-run polling, digital, and advertising firms.
Want to learn more about how we advocate for women’s equality today and everyday? Email us at info@frontwoodstrategies.com